https://rankwiki.org/New and updated SEO reference entries.en-gbhttps://rankwiki.org/seo-tools/hotjar/https://rankwiki.org/seo-tools/hotjar/Hotjar is a product experience insights platform that combines behaviour analytics and user feedback to show what users do on a site and why they do it.https://rankwiki.org/seo-tools/google-trends/https://rankwiki.org/seo-tools/google-trends/Google Trends is a free Google tool that shows the relative popularity of search terms and topics over time, by location, and across Google properties.https://rankwiki.org/seo-basics/google-search/https://rankwiki.org/seo-basics/google-search/Google Search is Google's web search engine that crawls, indexes, and serves results from the web in response to user queries.https://rankwiki.org/on-page-seo/seo-optimization/https://rankwiki.org/on-page-seo/seo-optimization/SEO optimization is the process of improving a website's content, structure, and technical setup so search engines can crawl, understand, and rank it more effectively for relevant queries.https://rankwiki.org/on-page-seo/seo-strategy/https://rankwiki.org/on-page-seo/seo-strategy/An SEO strategy is a structured plan for improving a site's organic visibility by aligning content, technical SEO, and authority-building around user search demand and business goals. It turns isolated tactics into a prioritized system for growth.https://rankwiki.org/seo-basics/serp/https://rankwiki.org/seo-basics/serp/A SERP (search engine results page) is the page a search engine displays after a user submits a query, combining organic results, paid ads, and other search features.https://rankwiki.org/seo-tools/moz/https://rankwiki.org/seo-tools/moz/Moz is an SEO software platform for keyword research, rank tracking, site audits, backlink analysis, and local SEO, used by businesses and agencies to monitor and improve search visibility.https://rankwiki.org/seo-tools/plagiarism-checker/https://rankwiki.org/seo-tools/plagiarism-checker/A plagiarism checker is a tool that compares text against web pages, documents, and academic databases to find copied or closely similar passages and report possible originality issues.https://rankwiki.org/seo-basics/inbound-marketing/https://rankwiki.org/seo-basics/inbound-marketing/Inbound marketing is a customer-centric strategy that attracts potential customers with helpful content and experiences instead of interruptive ads or cold outreach.https://rankwiki.org/technical-seo/robots-txt/https://rankwiki.org/technical-seo/robots-txt/A robots.txt file is a plain-text file in a website's root directory that tells crawlers which URLs they may or may not crawl.https://rankwiki.org/seo-in-practice/google-my-business/https://rankwiki.org/seo-in-practice/google-my-business/Google My Business, now called Google Business Profile, is Google's free tool for managing a local business's appearance in Search and Maps.https://rankwiki.org/seo-tools/looker-studio/https://rankwiki.org/seo-tools/looker-studio/Looker Studio is Google’s free, web-based tool for turning data from multiple sources into interactive dashboards and reports.https://rankwiki.org/seo-tools/google-analytics/https://rankwiki.org/seo-tools/google-analytics/Google Analytics is Google's web and app analytics platform that collects event-based data and turns it into reports about traffic, engagement, and conversions.https://rankwiki.org/technical-seo/what-is-a-sitemap/https://rankwiki.org/technical-seo/what-is-a-sitemap/A sitemap is a file that lists a website’s important URLs and related metadata to help search engines discover and crawl the site more efficiently.https://rankwiki.org/seo-tools/ubersuggest/https://rankwiki.org/seo-tools/ubersuggest/Ubersuggest is a freemium SEO tool for keyword research, competitor analysis, site audits, backlink insights, and content ideas. It helps users find keyword opportunities and spot content or technical gaps.https://rankwiki.org/seo-tools/semrush/https://rankwiki.org/seo-tools/semrush/Semrush is an all-in-one SEO and digital marketing platform for keyword research, competitive analysis, site audits, rank tracking, and reporting. It centralises core SEO workflows into one toolkit.https://rankwiki.org/seo-basics/seo-news/https://rankwiki.org/seo-basics/seo-news/News SEO is the practice of optimizing timely, news-style content for discovery and ranking in news surfaces and regular search results.https://rankwiki.org/seo-tools/microsoft-clarity/https://rankwiki.org/seo-tools/microsoft-clarity/Microsoft Clarity is a free behavioural analytics tool that records user sessions and generates heatmaps to reveal how visitors interact with a website or app.https://rankwiki.org/keyword-research/seo-tips/https://rankwiki.org/keyword-research/seo-tips/SEO tips are practical actions that help a page become easier for search engines to crawl, understand, index, and rank for relevant queries.https://rankwiki.org/seo-in-practice/ecommerce-seo/https://rankwiki.org/seo-in-practice/ecommerce-seo/Ecommerce SEO is the practice of improving an online store’s visibility in search engines by optimizing product pages, category pages, site structure, technical performance, and content so shoppers can find and buy products organically.https://rankwiki.org/seo-tools/rank-tracker/https://rankwiki.org/seo-tools/rank-tracker/A rank tracker is SEO software that monitors where a website or page appears in search engine results for specific keywords over time.https://rankwiki.org/technical-seo/seo-audit/https://rankwiki.org/technical-seo/seo-audit/An SEO audit is a structured review of a website's technical, content, and authority signals to find issues that may limit crawling, indexing, ranking, or traffic.https://rankwiki.org/on-page-seo/paragraph-generator/https://rankwiki.org/on-page-seo/paragraph-generator/An AI writing tool that creates a ready-to-use paragraph from a topic, prompt, outline, or keywords, commonly used to speed up SEO content drafting while still requiring human editing.https://rankwiki.org/link-building/domain-authority-checker/https://rankwiki.org/link-building/domain-authority-checker/A domain authority checker is an SEO tool that estimates a website’s strength using a third-party authority score, typically based on backlink data.https://rankwiki.org/on-page-seo/transition-words/https://rankwiki.org/on-page-seo/transition-words/Transition words are words or phrases that connect ideas so writing flows clearly from one sentence or paragraph to the next.https://rankwiki.org/seo-in-practice/local-seo/https://rankwiki.org/seo-in-practice/local-seo/Local SEO is the practice of optimising a business's online presence to appear in location-based searches, especially for nearby and 'near me' queries.https://rankwiki.org/technical-seo/pagination/https://rankwiki.org/technical-seo/pagination/Pagination splits a large content set into separate, numbered pages so users and systems navigate it in smaller chunks.https://rankwiki.org/on-page-seo/what-is-a-landing-page/https://rankwiki.org/on-page-seo/what-is-a-landing-page/A landing page is a standalone web page designed to convert visitors into leads or customers by prompting one specific action, such as filling out a form or making a purchase.https://rankwiki.org/seo-tools/similarweb/https://rankwiki.org/seo-tools/similarweb/Similarweb is a digital intelligence tool that estimates website and app traffic, keyword demand, and competitor performance for SEO and market research.https://rankwiki.org/keyword-research/seo-marketing/https://rankwiki.org/keyword-research/seo-marketing/SEO marketing is the practice of optimizing a website and its content to improve visibility in search engine results and attract organic traffic without paid ads.https://rankwiki.org/seo-tools/erank/https://rankwiki.org/seo-tools/erank/eRank is an Etsy SEO and analytics tool that helps sellers research keywords, analyse listings, and track shop performance.https://rankwiki.org/seo-tools/ahrefs/https://rankwiki.org/seo-tools/ahrefs/Ahrefs is an SEO platform for keyword research, backlink analysis, site auditing, rank and traffic estimation, and competitor research.https://rankwiki.org/link-building/backlink-checker/https://rankwiki.org/link-building/backlink-checker/A backlink checker is an SEO tool that finds and analyzes links from other websites pointing to a given domain or URL.https://rankwiki.org/seo-tools/conversion-rate-optimization/https://rankwiki.org/seo-tools/conversion-rate-optimization/Conversion rate optimization (CRO) is the process of improving a website or app so a higher percentage of visitors complete a desired action, such as a purchase, signup, form fill, or demo request.https://rankwiki.org/technical-seo/schema/https://rankwiki.org/technical-seo/schema/Schema is a standardized vocabulary for adding structured data to web pages so search engines can better understand page content and qualify it for rich results.https://rankwiki.org/technical-seo/pwa/https://rankwiki.org/technical-seo/pwa/A Progressive Web App (PWA) is a website built with web technologies that can behave like a native app, including installability, offline support, and app-like user experience.https://rankwiki.org/keyword-research/lsa/https://rankwiki.org/keyword-research/lsa/Latent Semantic Analysis (LSA) is a text-analysis method that models relationships between words and documents to infer underlying topics. In SEO, it refers to the practice of covering related entities and subtopics for topical relevance.https://rankwiki.org/seo-tools/web-scraping/https://rankwiki.org/seo-tools/web-scraping/Web scraping is the automated collection of publicly accessible data from websites, saving it in a structured format for analysis or reuse.https://rankwiki.org/seo-tools/gtm/https://rankwiki.org/seo-tools/gtm/Google Tag Manager (GTM) is a free tag management system for adding and managing tracking codes on a website or app without editing site code each time.https://rankwiki.org/seo-tools/website-traffic-checker/https://rankwiki.org/seo-tools/website-traffic-checker/A website traffic checker is a tool that estimates or measures how many visitors a website gets and where that traffic comes from.