RankWiki

SEO in Practice

Local SEO is the practice of optimising a business's online presence to appear in location-based searches, especially Google Maps and local pack results.

This section covers SEO applied to specific contexts: local businesses with a physical presence, ecommerce stores, platforms like YouTube and Amazon, and industry-specific niches. It also includes resources for working in SEO as a career.

It does not cover general on-page or technical SEO fundamentals, which are in the Core Concepts section. Nor does it cover link building or content strategy in depth, which have their own sections.

A newcomer should start with the local SEO entry to understand the most common applied practice, then explore ecommerce or platform SEO depending on their focus.

Start here

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Other sections

SEO Basics How search engines find, rank and show pages — and the vocabulary behind it. 84 entries Keyword Research Finding, judging and grouping the queries a page should answer. 128 entries On-Page & Content SEO What goes on the page: titles, headings, copy, media and internal links. 173 entries Technical SEO Crawling, indexing, speed, structured data and site architecture. 240 entries Links & Authority How links are earned, measured, valued and devalued. 76 entries SEO Tools & Analytics Neutral reference entries for the platforms, and how to measure results. 192 entries

Written and maintained by Nora Lindholm. Last updated 27 July 2026.

Spotted an error? Email me — corrections are logged and credited on the entry. Outbound links are unpaid; most are nofollow.