RankWiki

SEO Tools & Analytics

SEO tools are software products that help research, audit, optimize, track, and report on search performance across search engines and related discovery platforms.

This section covers reference entries for SEO tools and analytics platforms, including what each tool actually measures, proprietary metrics, and how to interpret the data. It also includes analytics, attribution, reporting, Search Console data, and KPI definitions.

It does not cover general marketing automation, CRM systems, or tools unrelated to search performance. Newcomers should start with the entries for Google Search Console, Google Analytics, and a rank tracker to understand the core measurement stack.

The section indexes 191 entries, from free tools like Google Trends and Microsoft Clarity to paid platforms like Semrush and Ahrefs, plus concepts like conversion rate optimization and web scraping.

Start here

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Other sections

SEO Basics How search engines find, rank and show pages — and the vocabulary behind it. 84 entries Keyword Research Finding, judging and grouping the queries a page should answer. 128 entries On-Page & Content SEO What goes on the page: titles, headings, copy, media and internal links. 173 entries Technical SEO Crawling, indexing, speed, structured data and site architecture. 240 entries Links & Authority How links are earned, measured, valued and devalued. 76 entries SEO in Practice SEO applied to a place, a storefront, a platform or a job. 268 entries

Written and maintained by Nora Lindholm. Last updated 27 July 2026.

Spotted an error? Email me — corrections are logged and credited on the entry. Outbound links are unpaid; most are nofollow.