Moz Social Media Tool
Moz Local is a local SEO and reputation management tool that also offers social media scheduling for location-based businesses.
- Also called
- Moz Local
- Best for
- Local businesses with multiple locations
- Data it reports
- Social post schedules, location data, reputation metrics
Key points
- Moz Local combines local business data, reputation management, and social posting in one workflow.
- It allows scheduling posts at the location level using the Calendar feature.
- Users can create posting plans inside the Scheduler for consistent publishing.
- The tool is designed for local SEO teams managing multiple physical locations.
- Social features are part of a broader local marketing utility, not a standalone social platform.
How it works
Moz Local’s newer platform merges location data management, reputation monitoring, and social media scheduling into a single interface. The Social area includes a Calendar where posts can be scheduled at the individual location level, and a Scheduler for creating and managing posting plans. This setup is built for local businesses that need to maintain consistent social presence across multiple branches.
Moz Local is not a standalone social media network; it is a local marketing utility. Its social features are subsidiary to local listing management and reputation tracking. Moz Pro historically tracked social activity and brand mentions, but the Local product focuses on operational tasks like posting. Moz’s educational content frames social media as part of broader marketing and SEO workflows, not a replacement for core activities such as keyword research or using a rank tracker.
How to use it
- Set up location profiles in Moz Local, ensuring accurate business information.
- Navigate to the Social area and access the Calendar to view the scheduling interface.
- Create a posting plan for each location using the Scheduler, specifying content and timing.
- Schedule posts at desired times, targeting each location as needed.
- Monitor engagement and reputation metrics from the same dashboard to assess performance.
- Adjust posting strategy based on data, keeping in mind that social activity can influence seo behavioral factors and seo ctr indirectly.
Sources
- Moz Local announcement Best source in the results for Moz Local’s official positioning as a platform for location data, reputation, and social media management.[2]
- Moz Local Scheduler help Best source for the actual social scheduling workflow inside Moz Local.[6]
- Moz social media strategy video Useful official Moz guidance on how the company thinks about social strategy, goals, and metrics.[8]
- PRWeek on Moz Pro Supports the point that Moz products have included social activity and brand mention tracking in broader marketing analysis.[5]
Written and maintained by Nora Lindholm. Last updated 27 July 2026.
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