Semrush Free Tools
Semrush Free Tools are no-cost SEO and visibility utilities for checking traffic, researching keywords, auditing sites, and improving content and AI search presence.
- Also called
- Semrush no-cost tools
- Best for
- Quick SEO checks, early-stage sites, lightweight workflows
- Data it reports
- Traffic estimates, keyword suggestions, technical SEO issues, content ideas, AI visibility data
Key points
- Semrush Free Tools are accessible without registration for some, while others require a free account that limits daily queries.
- The free account gives 10 Domain Overview queries, 10 keyword research queries, 100 Site Audit pages, and 10 Position Tracking keywords per day.
- Tools cover keyword discovery, on-page and technical SEO, AI-assisted content generation, and AI search visibility.
- Separate from the free account, a seven-day full free trial is also available.
- Query limits and access rules can change, so check the current Semrush Free Tools page before relying on specific numbers.
How to use it
- Go to the Semrush Free Tools page and choose a tool based on your task. For keyword research, the Keyword Magic Tool is one of the best keyword research tools, showing keyword search volume and difficulty.
- For traffic checks, enter a domain in Domain Overview (no registration may be needed for a lite version).
- To audit your site, run Site Audit on up to 100 pages and review technical issues.
- For ongoing monitoring, consider rank tracking software, but the free account limits you to 10 keywords.
- Review results on screen: traffic estimates, keyword lists, or AI visibility scores. Remember that free-tier data is limited and not exhaustive.
- For deeper analysis, upgrade to a free trial or paid subscription.
How the tools differ
| Tool / Feature | What it measures | Access type |
|---|---|---|
| Domain Overview | Estimated traffic, top keywords, competitors | Free account (10 queries/day) or no-registration lite |
| Keyword Magic Tool | Related keyword suggestions, search volume trends, keyword difficulty | Free account (10 queries/day) |
| Site Audit | Technical SEO issues (crawlability, HTTPS, speed, etc.) | Free account (up to 100 pages per audit) |
| Position Tracking | Keyword rankings for a domain, estimated SERP features | Free account (10 keywords tracked) |
| Backlink Analytics | Backlink count, referring domains, anchor text distribution | Free account (10 queries/day) |
| AI Content Assistant | AI-assisted content generation and optimisation | Free account (limited tokens) |
| AI Search Visibility | How a domain appears in AI-generated search results | Free account (limited queries) |
Daily query limits can change, and some tools are available without registration. Always verify access rules on the Semrush Free Tools page.
Sources
- Semrush Free Tools Primary source for what the free tools are designed to do.
- Semrush blog: What Can You Do with a Free Semrush Account? Best source for free-account limits, signup requirements, and feature scope.
- Semrush Keyword Tool / Keyword Magic Tool Primary source for the free keyword tool and how it works.
- Semrush SEO & AI Search Plans and Pricing Confirms the free plan exists and is positioned as no-credit-card access.
- Semrush Blog: 7 Free SEO Tools to Boost Rankings & Traffic Useful supporting source for how Semrush describes its free SEO tools.
Written and maintained by Nora Lindholm. Last updated 27 July 2026.
Spotted an error? Email me — corrections are logged and credited on the entry. Outbound links are unpaid; most are nofollow.